CNN finally dropped the AP! I think we all saw this coming in 2009 when CNN Radio and CNN.com both dropped all AP content. Also, the beginning of CNN Wire also signaled the end of the relationship between these news organizations. I’m excited to see what CNN does with its wire service and if they step up to the plate. I
have nothing against the AP…honestly. While their writing is a little dry, they do provide valuable stories to news organizations. When a newspaper needs to fill space in an edition or a story needs to be covered, but there are not enough writers, the AP is there. However, I do think CNN is taking a proactive step in improving their services and merchandising on their writing and reporting. The AP has made a huge impact on news today and I can’t wait to see if CNN does the same.
Check out the memo to CNN Staff from CNN Worldwide Chief Jim Walton.
We are taking an important next step in the content-ownership process we began in 2007 to more fully leverage CNN’s global newsgathering investments. Starting today, CNN newsgathering will be the primary source of all content for all of our platforms and services. We will no longer use AP materials or services. The content we offer will be distinctive, compelling and, I am proud to say, our own.
Beyond the obvious business reasons for this operating shift-the content we spend our money to create should be the content we present, and less reliance on outside sources will mean more to invest in our organization-there are other important motivations. CNN-exclusive content will further differentiate our platforms in the media marketplace. It will provide consumers with the unique news and information experience they expect from CNN. And it will make us more creative, resourceful and collaborative journalists and news professionals.
To support this new model, we are expanding the CNN Wires team and embedding positions with desks and bureaus to speed information to air. Among continuing infrastructure improvements to further our distinctive storytelling, we’re launching CNN Share to aggregate editorial content and facilitate easy distribution and sharing across platforms; launching a new alert system for breaking news; creating newsgathering opportunities across all dayparts; and building tools to expand information gathering from social media and emerging sources.
Our global broadcast affiliates will be key partners in this effort. Creating more original content will enhance our service to them and build stronger working relationships going forward. Additionally, we are entering into an arrangement with Reuters to supplement breaking news coverage and we have the Spanish-language wire service EFE available in-house.
This effort is the result of creative thinking, partnership and hard work by colleagues from across CNN guided by the same goal: to further strengthen CNN’s leadership position and grow our business. I am grateful to them for bringing us to this point, and to each of you for taking it from here. By embracing this new way of working, we are demonstrating our commitment to the future of CNN.
And of course the AP covered this story as well–both humorous and admirable.